Online Marketing Agency Dubai

H2O provides a wide range of application development services based on PHP, Ruby On Rails, Cake, Zend and a number of other development requirements for the Middle East market based from our Dubai HQ. 

We have proven success in custom web application development and supporting and providing continuous integration for large web database applications.  We build technology around a vision to create “best of breed” web application software using the right technologies.  

Our in house development methodology is based on KISS methodologies to deliver elegant and simple designs that deliver complex application requirements.   We have developed customised web based applications for various industries ranging from entertainment to finance and banking

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.  

H2O develop Dubai based web applications using many agile development methods; most minimize risk by developing software in multiple repetitions (or 'iterations') of short time frames (known as 'time boxes').

Web software developed during one unit of time is referred to as an iteration, which typically lasts from one to four weeks. Each iteration passes through a full software development cycle, including planning, requirements analysis, design, writing unit tests, then coding until the unit tests pass and a working product is finally demonstrated to stakeholders.

Agile methods emphasize close client communication over written documents. The H2O agile teams are located in a single open office based in Dubai to facilitate such communication. We do not outsource any web development to back office operations outside of Dubai, if you have ever worked on a complex web development project we are sure you will understand why we work this way.  Our web application development methods are based on US West Coast practices and we code to standards defined by the development leader for each project.

The H2O team composition in an agile project is usually cross-functional and  self-organising without consideration for any existing corporate hierarchy or the corporate roles of team members. No matter what development disciplines are required, at a minimum, every agile team will contain a customer representative. This person is appointed by stakeholders to act on their behalf and makes a personal commitment to being available for developers to answer mid-iteration problem-domain questions.

Customers have constant access and feedback opportunity throughout the development process thanks to the H2O online collaboration system.  The H2O collaboration system connects us to our customers using an online tool that defines all of the mile stones for your web project so you can see the current project status, provide feedback and raise issues throughout the Dubai web development team throughout process.  It is this approach to consistent and quality web development is what we believe makes us the best web development company in Dubai.