Online Advertising in Dubai

We are the owners of H2O New Media, a leading web development company in Dubai that focuses on Social Media Development.  As such we have a number of relationships across a large number of localised platforms for delivering relevant online advertising. Of course advertising isn’t just banner display – A true online advertising campaign encompasses:

• Text ads
• Email Newsletters
• Classified Ads and Sponsorships
• Display Ads (banners, leader boards, skyscrapers, graphical ads)
• Keyword Ads (Google Ad Words & Yahoo Ads)
• Contextual Ads (ads targeted by the content on a page)
• Behaviorally-Targeted Ads (ads displayed by user behavior)
• Advertorial (Paid-For Editorial)
• Rich Media Advertising (Flash ads, interstitials, streaming audio/video and more)

The annual value of pan-European online advertising is set to reach 16bn euros ($22bn; £10.8bn) by 2012, more than double that of 2006, and the Middle East is set for similar success with the fastest internet adoption world wide and a booming under 25 population online advertising is set for massive growth in the GCC region.

'Online Advertising in the GCC is a Valuable medium'

Middle East internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines, as a result of this increased internet usage, 36% of people who go online said they spent less time looking at the television as a result.

The report said search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails. After five years of dipping their toes into the online marketing waters, firms have come to realise that the net is a valuable medium for client acquisition, retention and market expansion.