Cost Per Click (CPC) Marketing in the Middle East
Pay per click (PPC) or Cost Per Click (CPC) is an internet advertising model where you are charged a fixed price every time a user clicks on a link or advertisement through to your company website. The H2O PPC offerings include our own H2O Network of sites in the Middle East, and popular networks such as Yahoo, Google & MSN. We deliver campaigns for clients inside the Middle East looking to expand their business outside the region or for global companies looking to expand their business in the Middle East and North Africa region.
The initial phase of our PPC work is all about learning what your company does, who your customers are and what business goals you would like to achieve with pay per click marketing. Based on what we know about your business we will undertake in-depth keyword research and analysis and evaluate your competitor’s strategies and bid prices. Our service includes setting up the measurement tools, conversion rates and goal analytics to ensure that your PPC campaign delivers demonstrable ROI to your business.
Middle Eastern Agencies will often use the traditional agency model of charging a management fee (as a percentage of the client’s media spend) to deliver PPC campaigns. We don’t support this model as the agency has no financial incentive or penalty to make the campaign perform more efficiently.
H2O’s methodology is significantly different; we work to a Cost per Acquisition (CPA) model based on a fixed CPA basis, thus eliminating the need for agency management / retainer fees. We only get paid when your goals are obtained; this means that we are firmly incentivized to deliver the best results for your business.
Whether you have an existing Pay Per Click account or are new to Pay Per Click marketing, contact us today for a FREE consultation and we will explain exactly how we can deliver an increased return on investment (ROI) for your business.
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